TIONG SE ACADEMY - SOCIAL MEDIA REEL OPTIMIZATION

Strategic Editing & Content Architecture:

• Trimmed raw interviews from 15-20 seconds down to 8-12 seconds, cutting directly to high-impact statements

• Removed verbal fillers, repetitive phrasing, and slow wind-ups to maintain scroll-stopping momentum

• Started each clip at the emotional peak rather than the conversational setup

Sound-Off Optimization:

• Added bold on-screen text overlays positioning each clip as a question-answer format (85% of users watch with sound off)

• Text creates curiosity gap before the student speaks, priming viewers to turn sound on

• Bottom captions reinforce key messaging for viewers who never enable audio

Engagement Architecture:

• Used question-driven hooks ("What's the most important thing schools should teach?") to create psychological investment before the answer

• Each reel targets different parent concerns: values education, community inclusivity, student experience

• Designed as content extensions of main promo video rather than redundant clips

Brand Positioning Integration:

• Every bottom caption reinforces "100+ years of Chinese-Filipino educational excellence" without being promotional

• Connected raw student testimonials back to institutional credibility

• Framed authenticity as proof of values-driven education, not just marketing claims

Platform-Specific Execution:

• 9:16 vertical format optimized for Instagram Reels/TikTok/YouTube Shorts

• First 3 seconds engineered for maximum hook retention

• CTA drives to main promotional video or engagement (comments/shares)

Result: Raw interview footage transformed into high-performing social proof content that extends campaign reach while maintaining premium institutional positioning.